A magazine from start to finish in 2 minutes

For their December 2010 issue, London movie magazine Little White Lies brilliantly documented their entire production process. In this smartly produced video we get treated to a behind-the-scenes look at the time and effort that goes into making a single issue of their fine magazine.

Everything is here for the design enthusiast… baseline grids, contact sheets, image treatment, spread design, custom typography, clipping paths, proof reading, boiling kettles, illustration, cover design, printing presses and of course that fresh paper smell.

And what a smell that is.

You can see the finished issue here.